Galeries Lafayette - 2016 Summer Campaign

Fresh, innovative and creative, describe your ideal summer trip to Paris using emojis only

Weibo Launch Post & Content

To begin with, I selected the emojis that best represent the Parisian lifestyle,
then animated them to create a bright and fresh look.

👉😄💕👠👗💄🍞🍷🍴🍰😋👈

For the next step, I created a route with the selected emojis and pinned the locations on the map.
To be more story-telling like, I presented them in a sequential way.

To encourage the users to participate in the campaign, a series of Galeries Lafayette's Weibo posts were interpreted with Emojis.

WeChat Launch Post & WeChat Content

💋👀❤️✨🌹

WeChat Quiz － Which Parisian Are You?

The campaign was a WeChat autoresponder quiz where the users were asked questions about their favourite Parisian activities, quotes and books.

The Design
The goal: to give the user a hint about the quiz, including French fashion, food, books, arts. 
The style: inline with the campaign theme - fresh, innovative, French and summer.
The result: direct the users to participate in the quiz.

The WeChat summer content were also given a fresh French touch.