Galeries Lafayette - Robot Take Over Campaign

The Background

Over Christmas 2015, Galeries Lafayette Houssemann ran a campaign featuring a loveable robot, Léon from outer space and followed him on his journey on the earth.

The Concept

For 1 week, Galeries Lafayette's Weibo account was taken over by Robot Léon.
All content on Weibo were written from the perspective of Léon in binary code.

The Design

In line with the content theme, the visuals were designed to be fresh and innovative.
Animations were added to bring Léon's character to life.

Discover GL: Léon time travels to Galeries Lafayette's past.