Empire State Building - One Stroke Challenge
How would you draw The Empire State Building in only one stroke?
The campaign was launched both on Weibo & WeChat, asking the fans to draw the iconic Empire State Building in only one stroke.
A teaser post featuring the Chinese brush, lipsticks, fondant pan and iPad were created to set the artistic tone for the campaign.
Entrees were showcased on online galleries where followers were encouraged to share their favourites
Selected entries were turned into postcards and sent from the Empire State Building
Behind The Scene
And we had a lot of fun creating this campaign!