Digital Habbits Of The Travelling Chinese Consumer 

Travel

Interviewed oversea students & group travellers .
Chinese students who study in UK like to take advantage of the time living here and travel around Europe to use Schengen Visa.

Shopping

Interviewed shoppers in Oxford Street, Regent Street, Bond Street, Harrods, Selfridges.
Most Chinese consumers like to shop where they can find almost everything they want within one location. 
Fashion & luxury goods are on the top of their shopping list.

Research Habits

Digital research methods are the mainstream methods for the Chinese consumers to discover, collect and compair  information. Mostly used platforms are WeChat & Weibo.